Rypplzz integrates the digital world into the physical world

Media and marketing have the potential to be significantly more effective if able to utilize accurate location as context. And perhaps it is most effective as visual construct, especially if three-dimensional. A core assumption in the development of Rypplzz technology is that content delivered in the most targeted means possible is more engaging, and therefore more effective. We believe content placed in precise locations of physical space to its intended audience will disrupt marketing and advertising, as well as entertainment technologies in the market today.

Imagine a future where consumers can opt-in, through their wireless devices to content relevant to their interests, presented in pockets of three-dimensional space in retail environments, at sports and entertainment venues, and other destinations in the public square.

The future is here. Rypplzz has created Interlife, a three-dimensional spatial web where the digital and physical world are intertwined. Think of Interlife as a “3D” or “spatial” World Wide Web. This web(network) enables the placement and storage of digital media and content in precise locations of physical 3D space, as precise as a six-inch cube of airspace, and allows people to interact with this content via their phone or other connected devices.

Data packets deployed at these precise locations of 3D airspace can not only contain digital media, but they can also contain commands that trigger actions based on a device’s precise 3D geolocation. The Interlife platform enables this capability and provides operators the ability to develop new and innovative applications that can be used for marketing, entertainment, and business applications.

Interlife

Interlife provides the opportunity for the development of new and innovative applications that can be used for a variety of functions such as entertainment, marketing, and other applications that can benefit from utilizing location based messaging and services (such as proximity marketing, asset tracking, wayfinding,

and security) Initially, the technology is being utilized at popular, high-traffic venues such as stadiums, festivals, and entertainment districts. Use cases include:

● proximity based messaging at locations (text/audio/videos, or AR)

● marketing

● gaming (scavenger hunts, lotteries, etc.)

● virtual commerce and pop-up shops

● fan interaction from home

● data capture (fan behavior, traffic patterns, marketing attribution data)

● wayfinding security

The Interlife Value Proposition

Interlife enables event stakeholders (owners, producers, and marketing / brand partners) with:

1. Heightened attendee and guest engagement

2. Increased revenue streams from both sponsors and guests

3. Valuable Data and analytics

While we believe the applications for Interlife are many (see “Additional Applications” below), we are focused initially on developing customer relationships and partnerships in the live events industry to bring Interlife to both the event production and event marketing customer base.

The global events industry size was estimated at $1,100 billion in 2018, expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026. Events include public gathering at a determined time and place, for the purpose of increasing business profitability, celebration, entertainment, and community causes.

The most popular events include conference & exhibition, corporate events & seminars, promotion & fundraising, music & art performance, sports, festival, trade shows and product launch. The key stakeholders within the events market are corporate organizations, public organizations, and others.

In a recent survey to more than 400 mid-to-senior-level marketers:

• Most marketers believe that event marketing is the most effective channel for driving business outcomes (41%) – more effective than content marketing and email marketing combined.

• 85% of respondents have indicated events are essential to their marketing strategy.

• 63% of respondents intend to grow their total event budgets by an average of 22% in the next year.

Technology is key for driving event engagement and marketing outcomes and can be a great tool for increasing attendee participation & satisfaction and brand awareness. We intend to promote Interlife technology as a platform for events.

Another key segment of the event market which is a natural fit to Rypplzz is sports and entertainment venues. Sports and entertainment venues are constantly looking for ways to create the most engaging experiences, with the goals of increasing revenue via ticket sales, concessions, and other emerging avenues.

While some venues may be smaller in capacity, the physical footprint expands outside of the seating area all the way to the parking lot, giving brands and marketing partners additional time and unique opportunities before and after the game to engage fans.

Through Interlife, event managers can bring the world to consumers fingertips, enabling them to create, embrace and own their unique experiences (through its mobile app) or just promote brand messaging and other proprietary content in the most targeted ways possible.

Additional Applications

In addition to the above, the Interlife platform provides value to customers across multiple industries including:

● Media and Entertainment

● Advertising

● Smart cities

● Robotics and automation

● Defense and security

● Hospitality

● Industrial manufacturing

● COVID solutions

License revenues will be generated by enabling the technology in popular, high-traffic venues such as stadiums, festivals, and entertainment districts. Event producers and venue operators would pay an upfront fee for their facility to be setup with the technology. The fee would include installing the antennas and related software. These licensed customers would benefit by providing branded content and a unique entertainment experience for the visitors at their venues. They would also benefit from the ability to monetize the activity from its visitors that become users on the system with net new revenue streams.

License revenues will also be generated through offering Interlife’s API to 3rd party developers. The developers pay a yearly license fee in order have their application accessible on the Interlife platform.

The second source of revenues will be generated from the Interlife user base. As brands and entertainers provides a positive and unique user experience through their creative content, Interlife will acquire and grow an engaged user-base. Revenues from engaged users are generated from transactions such as in-app purchases, premium pay content & features, and advertising that is run through its platform.

A third source of revenue, which will be advantageous for cash flow in the early stages, is from content development and brand activation services. These include events, experiences, and brand activations that utilize the Interlife platform in which clients pay Rypplzz to create and execute on behalf of the client. As the larger population of creators and entertainers go through the process of getting acquainted with Interlife technology, this provides a great opportunity for the Company to generate cash flow while getting paid for desirable case studies and demonstration of the technology in the market.

The global events industry size was estimated at $1,100 billion in 2018, expected to grow at a CAGR of 10.3% to reach $2,330 billion by 2026. Events include public gathering at a determined time and place, for the purpose of increasing business profitability, celebration, entertainment, and community causes.

The most popular events include conference & exhibition, corporate events & seminars, promotion & fundraising, music & art performance, sports, festival, trade shows and product launch. The key stakeholders within the events market are corporate organizations, public organizations, and others.

In a recent survey to more than 400 mid-to-senior-level marketers:

• Most marketers believe that event marketing is the most effective channel for driving business outcomes (41%) – more effective than content marketing and email marketing combined.

• 85% of respondents have indicated events are essential to their marketing strategy.

• 63% of respondents intend to grow their total event budgets by an average of 22% in the next year.

LOCATION-BASED MARKETING

With two-thirds of the world’s population connected by mobile devices, location data has emerged as one of the most important data sources. On average, people use nine mobile apps daily that often employ location data to help them navigate their lives. Our favorite apps and services use location to be more relevant and /or targeted.

In 2017, U.S. companies spent 17.1 billion on location-targeted mobile advertising and spending is forecast to increase to $38.7 billion in 2022. The trend in advertising is being able to serve up the right offer, and the right branding message, at the right place and the right time.

Interlife spatially maps the physical world via various positioning technologies including a proprietary wireless network (3D Wi-Fi), that tracks the precise 3D geolocation of devices, triggering real-time actions based on positioning, and third-party positioning technologies such as GPS and beacon technology.

• Enables the placement and storage of digital content at precise physical locations via a proprietary cloud platform

• Sends data to many devices at greater bandwidth and lower cost than competitors with in-flight encryption

• Allows people to interact with content in their physical environment via phone or other connected devices

3D Wi-Fi Network – Interlife HotSpot

Interlife 3D Wi-Fi HotSpots are physical destinations where Interlife 3D Wi-Fi antennas are deployed. HotSpots enable Interlife’s 3D spatial web and function like three-dimensional spatial entertainment theaters. They can present different types of content experiences at infinite locations and turn any event environment into a digital playground with interactive content.

Interlife Mobile App

The mobile app enables event attendees and consumers to engage, create, discover, and share interactive digital content.

• Opens up powerful targeted marketing campaign potential

• Additional incremental revenue streams through in-app purchases

• Subscription enabled

We intend to market Interlife and related services through our direct sales team in addition to developing a channel sales strategy, all of which will be supported through our continued development of partnerships with high profile venues and content creators.

The Company’s initial strategy is to use the Interlife technology as a platform for events, such as sports and music venues, enabling innovative content, thus providing a stimulating entertainment experience that will attract users to its platform. In its early stages of development, the Company is focused on maximizing the number of users on the Interlife platform. As the platform is populated with users, the value of the technology increases and the potential applications that can be created grows substantially.

Strategic Client Partnerships

We have secured strategic partnerships with:

1) industry leading venue owners, such as AEG, the world’s leading sports & live entertainment company who entertains over 100 million guests a year. The venues provide distribution for Hotspots

2) popular content creators, such as well-known social media influencers, artists, and entertainers. These creators provide a funnel of content and user acquisition for the content network

Channel Partners:

We have agreements with multiple channel partners, including digital integrators and agencies, who are well established and respected by our target market

Sales Team’s Network:

Our sales team have prior longstanding relationships with multiple key decision makers in our target market and have good reputation with these key contacts.

Early roll-out of the technology will target stadiums, retail complexes, theme parks, museums, festivals, municipalities, convention owners and hotels and resorts. The Company also intends to develop concept labs that offer a unique entertainment experiences to consumers, providing the ability to highlight its technology. These labs will generate revenues from these experiences but, more importantly, they will drive increased enthusiasm about Interlife technology and its capabilities.

Josh Pendrick

Chief Executive Officer

Track record of driving results for Fortune 500 organizations and startups. Prior marketing executive for multiple global brands (Atari and Evite). Ran marketing agency for 5+ yrs. Consulted many Fortune 500 executives on digital strategy on behalf of Salesforce.

Brandon Berquam

Chief Systems Director

Over 5 years of experience, overseeing growth and product development with early stage startups. His background includes environmental policy and philosophy.

Kirill Shchceglov

Chief Scientist

28 years of experience, including 10 years as an engineer at NASA’s Jet Propulsion Laboratory and 11 years as Chief Scientist at Sensors in Motion, a producer of inertial navigation systems acquired by a global leader in navigation technology. He has a Ph.D. of Applied Physics from California Institute of Technology.

Ciara Staggs

Chief Software Architect

15 years of software development experience with multi-platform and cross-industry expertise. Herexperience includes working with Java, iOS, Android, and web application development. Prior consultant for Apple.

Greg Mills

Business Development

30 years in brand account management, helping clients achieve business objectives through innovative brand experiences. Relationships with some of the most successful brands in the world including Live Nation, NFL, Warner Bro’s, Sony, MasterCard and many more.

Andrew Jung

Chief Product Officer

10+ years in product design, development, and advertising working with brands like Allergan, Genentech, and Expedia.

The Rypplzz Board and Advisors (the “Company”) set high standards for the Company’s employees, officers and directors. Implicit in this philosophy is the importance of sound corporate governance. It is the duty of the Board of Directors to serve as a prudent fiduciary for shareholders and to oversee the management of the Company’s business. To fulfill its responsibilities and to discharge its duty, the Board of Directors follows the procedures and standards that are set forth in these guidelines. These guidelines are subject to modification from time to time as the Board of Directors deems appropriate in the best interests of the Company or as required by applicable laws and regulations.

• Rypplzz Investor Brief
• Rypplzz Investor Deck
  
• Rypplzz Corporate Governance