Birthify, the Virtual Pregnancy, Birth, and Postpartum Experts online marketplace & mobile application – Connecting pregnant families to the personal one-on-one support and education they need for a better birth and postpartum experience.

Imagine having your very own expert, just a phone call or video chat away for everything from pregnancy nutrition to infant sleep coaching.

The virtual one-stop-shop for a better birth and postpartum experience is finally here!

Birthify is here to connect expecting parents with direct access to a curated community of birth and maternity wellness professionals. We are committed to improving outcomes throughout the pregnancy, birth, and postpartum cycle by offering Birthify users’ access to interactive tools and educational content. Also, providing reviews of leading brands in goods and services through its online marketplace and mobile application.

We intend to become a market-leading provider and trusted thought leader to the pregnancy and expectant parent market. There is a tremendous and unique opportunity to scale our platform vertically, through additional product and service offerings designed to promote healthier outcomes, and long-term, horizontally, addressing broader women’s healthcare concerns.

Millennial Parents and Technology

Millennials will give birth to approximately 34 million babies over the next decade. They are tech adopters and interact with technology like no other generation before them[1]:

• 93% own smartphones

• 86% use social media

• 53% own tablets

The most popular mobile apps range from 500 thousand to more than 10 million downloads by expecting parents.

[1] Pew Research. September 9, 2019.

Pew Research Data

Top Pregnancy Apps

The Femtech market, which consists of technologies designed to improve women’s health in menstruation care, sexual health, fertility tracking and solutions, and pregnancy care, is forecast to grow to $50 billion by 2025.

We compete with a mix of mobile application development companies, content providers, matching services, and eCommerce platforms. The market leader in the mobile app space, which is also significantly positioned in content, is Everyday Health Group, a J2 Global-owned business that operates Baby Center and What to Expect, which reportedly account for $49 million in revenue in 2019.

[1] According to JCOM, 90% of pregnancies register on its mobile applications each year, and 15 million worldwide subscribe to its newsletters. In addition, it claims that its apps get downloaded every 4 seconds, and its properties have 27 million unique monthly visitors.

Mobile applications. We compete with the applications listed above and believe we are well-positioned to differentiate our value proposition:

Services. We do not directly compete with doulas and pregnancy care providers. Our platform is designed as a marketing channel for providers that are vetted and Birthify certified, that are interested in providing services to expecting parents that frequent our website and use our application.

Match Making. In terms of doula matching, we compete with several firms offering virtual matching services including DoulaMatch, The Doula Project, Everyday Miracles, as well as hundreds of local doulas throughout the United States. None of which have the sophisticated AI technology or are designed to scale but may appeal to expecting parents that prefer proximate and in-person engagements.

Online Education. In the online education segment of our business, we compete with companies DoulaMatch, Birth Education Center, What to Expect, broader-themed websites including Healthline and WebMD as well as online blogs.

We compete with the applications listed above and believe we are well-positioned to differentiate our value proposition. We do not directly compete with doulas and pregnancy care providers. Our platform is a marketing channel for vetted and Birthify certified providers interested in providing services to expecting parents that frequent our website and use our application. In terms of doula matching, we compete with several firms that offer virtual matching services, including DoulaMatch, The Doula Project, Everyday Miracles, and hundreds of local doulas throughout the United States.

None of them have sophisticated AI technology or are designed to scale but may appeal to expecting parents who prefer proximate and in-person engagements. In the online education segment of our business, we compete with DoulaMatch, Birth Education Center, What to Expect, and broader-themed websites, including Healthline and WebMD and online blogs. The retail force that all marketplaces, online, or offline have to compete with is Amazon.com. In addition to Amazon, we will compete with companies operating in the Women’s Health and Femtech We compete with BabyCenter (Everyday Health).

Birthify. Think eHarmony Meets Amazon…Meets WebMD

We are building a best-in-class, smart (AI-enabled) matching platform supported by proprietary educational content providing expecting parents, and mothers, with an unparalleled experience designed to support their journey from pregnancy to parenthood. And we are enabling the Birthify community with curated goods and services in an eCommerce environment.

We generate revenue from fees generated through client-professional matching and related goods and services, the sale of display and video advertising, and other intellectual material to clients and the sale of subscription services to consumers and businesses.

We believe competitive factors relating to attracting and retaining users include the ability to provide premium and exclusive content and the reach, effectiveness, and efficiency of our marketing services to attract consumers, advertisers, healthcare professionals, and publishers. In the future, we will also seek opportunities to acquire additional web properties, to monetize their audiences and content through the application of our proprietary technologies and insight.

Dawn Thompson

Co-Founder & CEO

As a woman, birth professional, advocate, and mom, I have seen, heard, and experienced maternity care from nearly every angle. The end of pregnancy is filled with a lot of excitement and anxiety. It also can be filled with pressures and decision-making. It can be confusing trying to sort through what your intuition says verses what your family and friends tell you and your provider’s recommendations. My mission is simple: reduce the unnecessary induction and cesarean rate by helping pregnant families make safer, more informed decisions about their care and their babies. I’ve spent nearly 20 years dedicated to making birth better for families and advocating for evidence-based, respectful care. I am not anti hospital or doctor. This isn’t about natural birth vs. medicated birth. It’s not about hospital birth vs. birth center or home birth. It’s about pregnant people being capable of making safer, more informed decisions about their care and their babies. When expectant mothers and fathers have full and accurate information about their care options, including the potential harms, benefits, and alternatives – then, within that decision, being treated with dignity, respect, and compassion.

We are a development stage company and as such, have not accrued material operating expense, nor generated any revenue to date. We are committed to best practices in shareholder transparency and will make our financial statements available to our existing shareholders, and qualified prospective investors, on request.

Annual Results

• Birthify Investor Deck