Blockchain Made Easy, LLC, dba BEASY (the “Company” or “BEASY”), was formed to make the benefits of blockchain easy to achieve throughout the consumer and enterprise value chains. Our initial focus in on the multi-billion-dollar annual North American Sports & Entertainment markets, through the commercialization of a scalable, blockchain platform well-suited to meet the demands of small, mid-sized and large businesses.

Our technology platform is industry or vertical agnostic, but we have selected the sports & entertainment markets as our initial market to commercialize not only because of its size, but because we can solve a very fundamental challenge.

Athletes and entertainers can be great entrepreneurs because they already possess this type of mentality and a skill set that is perfect for achieving success in the business world. They understand that certain components of the business world are comparable to sports and entertainment in many ways.

But starting and managing a business is complicated. Athletes and entertainers often don’t have the technology and relational resources readily available to enable them to organize and coordinate all of the business opportunities that they want to engage.

We solve that problem, leveraging best-in-class, proprietary blockchain technology to deliver business applications that enable our individual and enterprise customers to curate their complex and fluid professional, philanthropic and business activities.

The sports industry today is an enormous, trillion-dollar commercial enterprise involving countless participants on all levels of economic activity, where goods and services are traded daily all over the world.

Use cases include direct investment in athletes and clubs by fans, who are rewarded with that athlete or team’s future earnings, as well as blockchain-based live sports betting and fantasy sports platforms, which can take on a global, decentralized aspect as a result. Other potential uses for blockchain technology in sports management include but are not limited to a decrease in illegal or counterfeit ticket sales; more accessible, transparent reputation management for teams, leagues, and individual athletes; and a general reduction in middlemen through automation to make match attendance more affordable.

The Use Cases are Abundant:

・Tokenizing Aspiring Athletes

・Smart Tickets

・Decentralizing Ticket Resale

・Information Sharing with Fans

・Sharing Performance Data

・Fantasy Sports

・Fan Revenue

・Transparency for Drug Testing

・Rewarding Fan Interaction

・Sports Streaming

2021 is poised to see increasing adoption and investment into blockchain technology, as more services apps are built using blockchain technology and cryptocurrency has become more widely accepted. Also working in the industry’s favor is the fact that major financial services companies including PayPal, Visa and JP Morgan have adopted cryptocurrency as a payment method in the past year, which has opened the doors for more firms to develop even more consumer-friendly blockchain platforms.

The top three reasons blockchain is being adopted in the business environment are cost reduction, immutability and auditability.

Despite the progress, blockchain faces hurdles, including pricing, confusion and misunderstanding about the technology from consumers about how to use it and make it relevant to their daily transactional activities, and businesses about how to implement it in the most efficient and effective manner.

Smart Contracts

Because blockchains are programmable, developers can encode certain conditions and outcomes so transactions over the network can happen automatically. This application is referred to as a “smart contract,” a computer protocol that can facilitate, verify, and enforce the performance of an action or contract on a blockchain. “Smart contracts” are business rules encoded in software. They are not legally binding without contractual agreements. These computations can do tasks such as managing agreements, storing information about an application (e.g., registrations), and improving existing processes.

The primary benefit of smart contracts is that they have a disintermediating effect when combined with a blockchain. By creating an agreement between parties that automatically executes once the terms are reached, there is no need to have a third party execute those terms.

Use Case: Authenticity

Some applications use the distributed ledger and its tokens to create an easily verifiable audit trail to establish the authenticity of goods or data. Tokens can either represent goods or data located directly on the blockchain, such as cryptocurrencies, or real-world assets. Blockchains secure the provenance of and ownership of these tokens through registration and recording events, and changes that impact them – such as an item’s value or when it changes hands. The blockchain also prevents counterfeit groups and deters malicious parties from manipulating data because nodes in the network can easily notice and reject false charges. However, there are often challenges with establishing provenance of real-world assets using a blockchain. Simply registering an item on the blockchain does not prove a physical item is the original, nor does it establish a persistent connection to the item.

Use Case: Copyright Monetization

In the sports and entertainment industry, there is a vast ecosystem of entities that both receive and facilitate copyright monetization for content. Monetizing copyrighted content can be cumbersome and complex. Adding to this complexity, in many cases, are varying royalty rates, as well as different rules with different mandated licensing rates. Blockchain technology can bring together disparate databases and enable content owners to directly license on a blockchain and enable them to receive direct compensation in a streamlined and manageable way. Blockchain based applications can also use smart contracts programmed to navigate the complex legal landscape and

operate based on athlete or artist-defined royalty rates, combined with cryptocurrencies, to automatically pay them, or other stakeholders in accordance with specified rules and conditions.

We have developed a blockchain enabled platform that is modular and scalable and can be integrated into third party technologies through a Software-as-a-Service (“SaaS”) based licensing model or a SaaS based revenue share model, based on our client preference.

The BEASY Blockchain platform is agnostic both with respect to integration with leading eCommerce, CRM, and other enterprise technologies, as well as with other blockchain protocols.

In addition, the BEASY stock consists of a digital wallet and can be customized to meet specific solution requirements through a software development kit (“SDK”).

BEASY Professional

・SAAS License or Revenue Share

BEASY Enterprise

・SAAS License or Revenue Share

BEASY Professional Services

・Custom BEASY Enterprise Blockchain Solutions

Athletes can be great entrepreneurs because they already possess this type of mentality and a skill set that is perfect for achieving success in the business world. They understand that certain components of the business world are comparable to sports in many ways.

The on-average career of an athlete – although lucrative – can also be quite short. Athletes need to create a plan that will sustain and maintain a high standard of living for a lifetime, and even for heirs, long after their period of 'extreme earning' is over.

The professional sport industry in North America has increasingly focused on social responsibility over the past 10 years and sport philanthropy has emerged as a key element of these activities.

Scalable. The BEASY Blockchain platform enables individuals (“BEASY Professional”) and enterprises (“BEASY Enterprise”) alike to build and operate their own business applications on the blockchain, acting like a sort of web host, running the back-end operation.

Customizable. In addition to Professional and Enterprise solutions that integrate into customer websites via application protocol interface (API), we provide customers with deep customization capabilities through a licensed software development kit (SDK).

We are focused on developing blockchain solutions to the multi-billion North American sports & entertainment market. In particular, our platform enables athletes as well as sports and entertainment firms.

Memorabilia and Collectibles Authentication

The total value of the U.S. sports memorabilia market has been valued at $5.4 billion annually.

Once an item becomes collectible and valuable, forgeries follow. No one wants to walk away from an appraisal knowing that the memorabilia they paid thousands of dollars for is basically worthless. But collectibles are often difficult to authenticate.

How do collectors know their purchase is real? With the Internet becoming the most common secondary marketplace, it is becoming increasingly impossible for the average consumer to tell, since, apart from a seller’s guarantee and perhaps a paper certificate (which can be easily disputed), second-hand goods usually come with no assurance of authenticity.

With the rise of counterfeiters and their use of technology to create accurate fake merchandise, sales receipts, and even product registration cards, there is a strong need to have something that gives buyers a safeguard when purchases items. This is where the immutable aspects of the blockchain can assist in a very big way.

BEASY is designed to address this challenge, providing stakeholders with authentication, safeguarding of the collectibles, ensuring the continuity of salient backstory and histories, assuring access of the collectibles for owners, maintaining chain of custody of trademark documents and records in a fully encrypted register.

Philanthropy

50% of Americans lack faith in charities which has been exacerbated by concerns of overhead and administrative costs in addition to lack of transparency.

Blockchain can ensure maximum impact of charity dollars by reducing costs and eliminating the role of intermediaries. BEASY contracts enable you to manage donor funds more effectively, including control over what funds are released and to whom, in addition to defined conditions that must be met in order for release of funds.

・Donors can contribute in fiat or digital currency

・Because the IRS categorizes cryptocurrencies as assets, both charities and donors get a benefit from donating them, and investors save on capital gains by donating appreciated assets directly. Charities receive the full value of assets since they are exempt from paying capital gains taxes.

・Better transparency to donors.

Entertainers, celebrities, and entertainment agencies are a natural extension of our value proposition. In addition to our primary target customer base of athletes and sports-related businesses we intend to impact the massive entertainment industry.

We are initially relying on our core management team to identify and develop direct sales opportunities as well as to manage our sales channel and third-party sales effort, targeting value-added resellers including marketing agencies that work with athletes and entertainers, sports and entertainment agencies, and other related professional services providers.

Target Partner Case Study

Every sports agency wants to acquire more clients, differentiate, and drive value to clients.

Athlete focused marketing and design agencies seeking to leverage the BEASY platform as an upsell to athlete clients it builds marketing and branding solutions for.

The Pitch: Athletes with established brands and a professional vision make the most significant impact while generating more opportunities “off the field.” Leveraging an athlete’s personality through various platforms begins a shift in the athlete’s ability to create and control lucrative partnerships that last a lifetime.

Athlete – ID Platform: Proprietary, self-sovereign identify solution designed for athletes. Our platform allows athletes to leverage their individual brand while giving them control over agreements, sharing, and visibility of all transactions relating to their identity.

Business Model: Blockchain Made Easy enters into a licensing agreement that provides it with wholesale pricing and technical support. The intended upshot will be hundreds of new and unique licensed athletes implementing the BEASY platform each year.

The table below is an example of our current “go-get” accounts:

Bridge Round. The Company is raising up to $450,000 through the sale of up to 20 Units at Twenty-Two Thousand Five Hundred ($22,500) Dollars per Unit (the “Offering”), where each Unit consists of 30,000 BEASY digital securities at a price of $0.75 per digital security.

We anticipate that the price per digital security will be at a 50% discount to digital securities offered in the follow-on Series A Offering of up to $2,550,000.1 The Offering is being made pursuant to an exemption from registration under Rule 506(c) of Regulation D of Section 402(a)(2) of the Securities Act.

The Digital Securities will carry certain rights including:

・Exchange. For each 1 non-voting digital security held, the holder, at the holder’s sole discretion can elect to exchange for 1 voting share of the Company’s common stock (the “Conversion Price”).

We anticipate the maximum proceeds from the Offering will be sufficient to sustain our operating plan to the point that we reach positive cash flow. Immediately following the close of the Bridge Offering the Company will commence the Series A Offering.

More than $23 billion has been invested in global blockchain companies since 2016, and $3.3 billion to U.S. companies during that same period.5 We are focused on developing and commercializing the BEASY business solution sets described above, and in establishing our company in a leader in the blockchain ecosystem. If we are successful, we believe we will be well positioned for secondary offerings, and if market conditions are favorable, an initial public offering.

Why Digital Securities?

We believe there are compelling reasons to undertake a digital security offering in contrast to a convention equity offering of common and/or preferred shares, or convertible debt.

Potential. The path to liquidity in traditional capital markets is long and expensive. On the other hand, developing secondary markets for digital securities hold the potential to accelerate the path to liquidity.

Flexibility. We are structuring our digital security offering with a conversion feature that enables the holder to become a shareholder.

We intend to offer prospective investors with the potential for an earlier path to liquidity through the digital security structure, and that provides tangible value to investors that make the trade-off of a more favorable conversion-to-stock ratio to the company.

Management Team:

Bob Kramich is an MIT Sloan-certified blockchain professional with 30-years of experience helping Fortune 500 companies benefit from cloud and emerging technologies. Bob notably conceived and delivered Salesforce’s first blockchain app store application as well as retail giant Overstock’s first customer-facing Applied Intelligence (AI) Omnibot solution.

Enrique Garzas is BEASY’s executive vice president and chief technology officer. An accomplished computer scientist, Enrique has led blockchain design and architecture in banking, financial services and supply chain for Santander Bank (NYSE:SAN), Virtusa (NASDAQ:VRTU) and currently Accenture plc in Madrid, Spain (NYSE:ACN).

Nicholas Jacobs is a BEASY senior vice president and product manager. A 2019 graduate of Tufts University, Nick led BEASY to the finals in the 2019 Tufts $100K New Ventures Competition. In addition to BEASY, Nick works with TD Bank, N.A. to continually differentiate TD’s small business online lending capabilities versus those of traditional borrowers and alternative lenders.

Advisors:

Mal Postings is BEASY’s Chief Architect and leads the innovation of new business models enabled by BEASY’s constellation of modular, plug-and-play blockchain technologies. Mal has led transformational programs at the company, industry, and international levels. While CTO of Ernst & Young, Mal achieved cross-industry top 10 CTO award and global top 25 chief architect award.

Michael Cohisy is a sports attorney and business executive. Previously: Director of Sports Business Development, Publicis Sapient; Attorney, Law Offices of Spillane & Mrowka; Sports Business and Corporate Strategy consultant, State Street Global Advisors (SSgA); and NFL player-agent, Mula & Associates and Bob Woolf Associates.

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